Honestly Simple CRO
Finally, a conversion rate optimization platform that cuts through the complexity and delivers what you actually need: real results, honest metrics, and unlimited growth potential.
The CRO Problem: Why Most Tools Fall Short
The conversion optimization landscape is cluttered with platforms that promise the world but deliver frustration. Before Abe, teams faced three critical challenges that prevented them from achieving genuine optimization success.
Too Complex
Most tools are over-engineered with steep learning curves, confusing attribution models, and interfaces that require extensive training. Your team shouldn't need a certification program just to run a simple A/B test.
Fake Metrics
Inflated numbers and vanity metrics create the illusion of success. Those impressive-looking "wins" often don't translate to actual revenue growth, leaving you chasing statistical significance instead of business impact.
Hidden Caps
Arbitrary pageview and user limits force you into higher pricing tiers precisely when your business starts gaining momentum. Growth should be celebrated, not penalized with surprise costs and forced upgrades.
True A/B Testing That Delivers Integrity
Abe takes a fundamentally different approach to optimization. Our platform is designed around a simple principle: test what matters, measure what's real, and let your business scale without artificial constraints.
Full Theme Testing
Test entire templates or complete theme overhauls, not just button colors
Consistent Journey
Users stay in the same test group from landing page to checkout—no mid-journey switching
Data Integrity
Zero flickering, no mixed experiences, and no contaminated test results
Core Capabilities Built for Modern Teams
Abe provides the essential features product and marketing teams need to run effective experiments—without the bloat, confusion, or unnecessary complexity that bogs down other platforms.
Unique User Views
Generate real, actionable metrics based on actual user experiences, not just inflated raw page hits. Our unique user tracking ensures you're measuring genuine human behavior, giving you confidence that your data reflects reality.
Say goodbye to meaningless pageview counts that get skewed by bots, refreshes, and duplicate sessions. With Abe, every metric represents a real person interacting with your site.
Revenue Focused
Track the metrics that actually matter to your business: Revenue Per User (RPU) and Add to Cart Ratio. While other platforms celebrate micro-conversions and engagement metrics, Abe keeps your eyes on the prize—the numbers that appear on your P&L statement.
Every test report shows you exactly how variants perform against your revenue goals, making it crystal clear which experiences drive real business value.
Shareable Data
Export your results to PDF or Excel instantly to share with your team, executives, or clients. No more screenshots or manual data compilation—Abe generates professional reports that communicate your findings clearly and credibly.
Collaboration becomes effortless when everyone can access the same data in formats they already use and trust.
Results That Actually Matter
In the world of CRO, it's easy to get distracted by impressive-sounding metrics that don't translate to business outcomes. Abe cuts through the noise by focusing exclusively on what drives your company forward: revenue.
"Maximize revenue, not just clicks."
This isn't just our tagline—it's our core philosophy and the lens through which we've designed every feature in Abe.
Visual Strategy: Plan Like a Pro
Managing multiple experiments across your site can quickly become chaotic. Abe's timeline and calendar view gives you a bird's-eye perspective of your entire CRO roadmap, helping you coordinate tests, avoid conflicts, and maintain strategic focus.
Visual Timeline
See all your running and planned experiments at a glance. Visualize overlaps that might contaminate results.
Calendar Integration
Coordinate launches and plan your optimization strategy with the clarity and precision of a seasoned project manager.
Historical View
Track your optimization journey over time. No more spreadsheets, no more confusion—just a clear visual representation of your path to continuous improvement.
Unconstrained Growth: Scale Without Limits
Here's where Abe truly breaks from the pack. While other platforms penalize your success with arbitrary usage caps and tiered pricing, we believe your growth should be celebrated, not monetized through artificial constraints.
Pageview Caps
Test as much as you need. Your traffic growth won't trigger surprise invoices or forced upgrades. Focus on optimization, not budget anxiety.
User Caps
Every visitor gets counted without penalty. As your audience expands, your per-user cost actually decreases—the way it should be.
Possibilities
Unlimited experiments, unlimited potential. The only limit to your optimization program is your team's creativity and ambition.
This isn't just generous pricing—it's a fundamentally different business model. We succeed when you succeed, not when we can corner you into a higher tier. Your growth is our growth, and we've structured everything around that principle.
Start Testing Today
You're three steps away from honest, effective conversion rate optimization:
Simple setup
Takes minutes, not weeks
Honest metrics
Show real business impact
Powerful results
Drive revenue growth